Talenttrekelearning

Digital Marketing

Dive Into Digital Marketing Mastery 

This course delves into advanced digital marketing strategies and techniques, equipping participants with the knowledge and skills to design and implement effective digital marketing campaigns.

Participants will learn about cutting-edge tools and technologies used in digital marketing and develop strategies to reach target audiences efficiently.

Course Overview

Content Marketing & SEO: Learn how to create engaging content tailored for target audiences and optimize it for search engines to increase visibility.

Social Media Marketing: Master the art of crafting effective social media campaigns across various platforms to build community and drive engagement.

Pay-Per-Click Advertising: Gain skills in PPC advertising using Google Ads and other platforms to generate immediate traffic and leads.

Email Marketing: Explore techniques for designing compelling email campaigns that motivate recipients to take action and enhance customer loyalty.

Web Analytics & Digital Strategy: Understand how to analyze digital marketing data and develop strategies that align with business objectives for measurable success.

Tools Covered

SEO Tools: SEMrush, Moz
Social Media Management Platforms: Hootsuite, Buffer
Email Marketing Software: Mailchimp, Constant Contact
Google Analytics
Google Ads
Content Management Systems (CMS): WordPress, Drupal
Marketing Automation Tools: HubSpot, Marketo

Projects

Social Media Audit and Strategy: Analyze a company’s social media presence and develop a strategic plan for improvement.

SEO Implementation: Optimize a website for search engines by improving keywords, meta tags, and content structure.

Email Marketing Campaign: Create and execute an email campaign, tracking metrics like open rates and conversions.

PPC Advertising Campaign: Launch and manage a paid advertising campaign, monitoring performance and adjusting strategies for better results.

Pricing

Sample Certifications

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